Independent sports + lifestyle communications

Built for brands
that move.

Brand Athletics is a boutique PR agency helping ambitious brands and events across sports, fitness and lifestyle earn attention and turn it into momentum.

Explore
our work ↓
SPORTS✦GOLF✦OUTDOOR✦FITNESS✦EVENTS
Selected work

Strategy with a pulse.
Results with proof.

Golf apparel · Earned media↗

$250K+

earned media value
20+ placements
GQGolf DigestEsquire

Macade Golf

Helped expand the Swedish golf-apparel brand’s U.S. visibility through targeted golf, lifestyle and fashion media. The campaign strengthened Macade’s market presence and digital footprint during a period of strategic investment and global growth.

View case study ↗
Outdoor lifestyle · Earned media↗

50+

secured media features
Strategic partnerships
DwellHouse BeautifulCNN Underscored

Tupelo Goods

Built national visibility for the Texas-based outdoor lifestyle brand through strategic media outreach and product placement across lifestyle, design and outdoor publications—strengthening brand authority and supporting growth in online traffic and retail sales.

View case study ↗
Lifestyle event · PR↗

60+

media features
National event awareness
TODAYNew York Post

National BBQ Festival

Consumer, local and lifestyle storytelling that helped turn an in-person festival into a broader cultural event.

View case study ↗

Additional work across product launches, athlete partnerships, experiential campaigns and community-led storytelling for brands including Oasis Lighting, DROOL Art and One Warm Coat.

Explore all case studies ↗
Modern discoveryAIEarned media is becoming part of the information layer that shapes brand discovery.

Your website makes the claim.
Earned media gives AI more to verify.

AI-powered search can draw from across the web to understand a brand. Credible coverage creates independent, searchable context around your products, expertise and category. That context can strengthen how your brand is understood, cited and surfaced across traditional and AI-driven discovery.

01

Define

Clarify the product, founder and category facts your brand needs to own.

02

Validate

Build credible third-party coverage, reviews and editorial context.

03

Monitor

Track directional mentions, cited sources and narrative accuracy over time.

84%

Muck Rack classified 84% of more than 25 million citation links analyzed in its 2026 study as earned media. Journalism represented 27%. Read the methodology ↗

No agency can guarantee an AI recommendation or ranking. We help brands build a stronger source environment and measure directional visibility across agreed customer-style prompts.

What we do

Lean team.
Full-court press.

01

Earned Media

Story development, targeted pitching and press relationships that turn brand moments into credible coverage.

+
02

Product & Brand Launches

Focused launch campaigns built around a sharp angle, the right media list and momentum that lasts beyond launch day.

+
03

Athlete & Creator Strategy

Authentic partnerships, product seeding and influencer procurement that put your brand in the right hands.

+
04

Events & Experiences

Media-facing activations, tournament moments and live experiences designed to earn attention before, during and after the event.

+
Ways to work together

Choose the moment.
We’ll build the momentum.

01 · FocusedCampaign

Focused PR
Campaign

For brands with one defined moment to maximize: a product launch, event, partnership, announcement or seasonal push.

  • Campaign strategy and message refinement
  • Custom media targeting
  • Focused pitching and follow-ups
  • Campaign press materials
  • Media and interview coordination
  • Coverage recap plus a directional post-campaign AI-discovery check
Plan a Campaign ↗
02 · OngoingPartnership

Ongoing PR
Partnership

For brands ready to build sustained visibility, credibility and the third-party authority shaping modern discovery.

  • Ongoing PR roadmap and strategic counsel
  • Multiple editorial narratives and story angles
  • Consistent outreach across relevant media categories
  • Launch, partnership, event and founder storytelling
  • Press content and interview preparation
  • Baseline and quarterly AI-discovery analysis across agreed prompts
Build Ongoing Momentum ↗

Every engagement is tailored to the brand, business moment and communications objective. AI-discovery analysis is directional and can include brand mentions, cited sources, narrative accuracy and competitor visibility.

Why Brand Athletics

We understand the field and the press room.

Max PriceFounder + Sports Marketing Director

Brand Athletics was founded by Max Price, a sports marketer and former Division I baseball player with nearly a decade of experience across professional sports, live events and brand partnerships. His golf-event background includes PGA TOUR operations for the TOUR Championship at East Lake Golf Club in Atlanta, Georgia; tournament services for the PowerShares QQQ Championship, a PGA TOUR Champions event at Sherwood Country Club in Thousand Oaks; and tournament services for The Genesis Invitational at Riviera Country Club, a PGA TOUR event hosted by Tiger Woods that benefits his TGR Foundation. Max has also supported Los Angeles Lakers team operations, MLB Spring Training at Salt River Fields and served as Sports Marketing Manager at Legends.

Across those roles, Max worked alongside professional athletes, VIP clients and leading agencies including CAA and WME on athlete partnerships, custom brand programs, sponsor activations and high-profile events. Today, that breadth of experience informs a senior-led, hands-on PR model for ambitious sports and lifestyle brands.

PGA TOURPGA TOUR ChampionsTGR FoundationLakers team operationsMLB Spring TrainingLegends · Sports MarketingCAA + WMEAthlete + VIP partnerships

Have a launch, story or big moment coming?

Let’s make it
move.

Start a conversation ↗