The work
behind the
results.
Every campaign starts with a real business moment. These are the objectives, strategies and earned-media outcomes behind selected Brand Athletics work.
Golf apparel · U.S. market growth
Macade Golf
A Swedish performance-golf apparel brand blending technical design with a modern point of view on the game.
Objective
Expand Macade’s U.S. presence and establish the brand as a leader in modern golf apparel through strategic PR, media visibility and athlete collaborations.
Strategy
Built a targeted campaign across golf, lifestyle and fashion media, pairing product storytelling with partnerships involving professional golfers Alex Norén and Cassandra Meyer.
Results
- Expanded visibility with U.S. golf, lifestyle and fashion audiences.
- Strengthened Macade’s positioning as a modern, performance-driven golf brand.
- Supported the brand’s digital footprint during a period of strategic investment and global growth.
Live event · Food + culture
National BBQ Festival
A multi-day culinary event bringing together pitmasters, food brands and fans for live music, competition and regional flavor.
Objective
Increase regional and national awareness, drive event attendance and create meaningful visibility for festival sponsors.
Strategy
Targeted lifestyle and food media, coordinated press and creator attendance, and built narratives around the festival’s return, community and culinary experience.
Results
- Created regional and national attention during the festival’s first year back in more than 14 years.
- Delivered measurable media reach and sponsor visibility through post-event reporting.
- Elevated the festival as a national food-and-culture destination.
Art + culture · Product collaborations
DROOL Art
A UK-based contemporary art platform creating limited-edition collections with emerging artists and cultural tastemakers.
Objective
Build visibility and cultural relevance around DROOL’s creative collaborations at the intersection of art, music and design.
Strategy
Pitched high-end design and lifestyle media while supporting collaborative launches with partners including Rinse FM and Deinsvibing.
Results
- Secured coverage across art, design and culture publications.
- Supported two limited-edition print drops that sold out within their first week.
- Strengthened DROOL’s authority within contemporary creative culture.
Outdoor lifestyle · Design
Tupelo Goods
A Texas outdoor-lifestyle brand founded by former YETI employees and known for premium, design-forward products built for life outside.
Objective
Increase national awareness through strategic media outreach and product placement across premium lifestyle, design and outdoor publications.
Strategy
Turned craftsmanship, design innovation and product functionality into editorial stories while building authentic creator and brand relationships.
Results
- Earned coverage across lifestyle, design and outdoor media.
- Helped facilitate hospitality and business partnerships for product placement in outdoor spaces.
- Supported growth in online traffic, retail sales and category authority following the campaign launch.
